Even though printing in business isn’t thought to be as potent in the future as it is now, or ever was in the past few decades, it still plays a very significant role in conveying a customer’s message to its target audience.
If you think about the printing industry, considering not only how it affects or amplifies how we deal with business more traditionally, as opposed to the digital-evolution, but also, its effect on industries such as the newspaper, magazine and printing of brochures, directories and product packaging, it plays a much larger role than we think.
Printing has always supported the marketing industry, and even though everything is being digitalised, printing still has a bright future moving forward.
Printing involves an entire process of turning a customers’ message into a form of communication and even implements the design to market the services available, or products advertised, by companies worldwide.
Many professional printing companies have large machines, equivalent to the size of that of a factory. On the other hand, there are also printing companies that offer simple printing services on paper. There is thus many services surrounding this industry, and it is essential for businesses who hire these services for printing on thousands, to sometimes millions of products, annually.
Printing and the Digital Industry
Since each industry continues to move forward, the 20th century has brought a lot of change to it, and by the end of this century, it is thought that printers will even seize to exist moving forward.
Digital publishing, along with the internet, has left a massive effect and change in the industry
Companies today all make use of email marketing, but some companies have abandoned printing altogether as a result thereof. It is due to email being a more efficient and faster method of advertising or sending informative documentation, as well as sending invoices, which in traditional means, used to be printed.
The way companies are sending and receiving, and even archiving documentation have resulted in using a digital printing format, rather than the traditional methods since 2010. It is also continuing to increase each year, leaving more people unemployed and the success of the printing industry to die down.
The Advantages and Disadvantages of the Printing Industry Dying Down
There are many advantages of printing becoming less and less, and this includes saving paper, which is being produced way too fast than the earth, and the deforestation effects can handle.
On the one side, the shift to digital has had an immensely positive impact on the earth itself, along with saving the forests on the planet, but on the other hand, it is affecting unemployment statistics more than ever before as there are 250,000 people employed in the industry, in the U.S. alone. Printing has also made billions of dollars in revenue, which is an unsettling thought for those who rely on it to survive, especially moving forward.
Another major advantage is the fact that the digital shift saves time, which is something technology was made to preserve more, which ultimately means, it’s a good thing.
There are various types of printing services made available to us. However, this article discusses the five basic and the popular services amongst those. Take a look.
Offset printing is best known as offset lithography printing. This type of printing is known for bulk printing and has the best printing quality amongst most types of printing services. Offset printing makes use of plates which are first run through water and then ink. When the plate used is inked, the image or the text part of plate holds the ink. Water used on the plate sticks on the blank spaces on the plate.
The benefits of offset printing are; they tend to have consistent high image quality and is a quick and an easy method of the production of the printing plates. However, the disadvantage is that it is hard to undo mistakes because the layout cannot be changed once fixed on the plate.
Offset printing is mainly used to print brochures, newspapers, posters, magazines.
Digital Printing is an upcoming popular printing method. This is mainly because of the fast printing processes and the high-quality output it offers. The unique aspect of digital printing, when compared to other kinds of printing services, is that it does not require plates to be prepared and does not need to go through a setup process, unlike offset printing. This, in turn, saves a lot of energy and manpower. Another benefit of digital printing is that less paper and chemical is put to waste because the ink and the toner do not get absorbed by the paper and only remains on the surface.
Inkjet and Xerography are techniques that are widely used in the digital printing sector. Inkjet printing is often used to print out public display signs, posters, photo books and a small run of books. Meanwhile, Xerography is used primarily for printing direct mail, brochures and other documents.
This type of printing is mainly used to print labels for varied items. It is versatile and can be used to print on various bases. Flexography makes use of plates which are made out of rubber. The plate is inked, and the final inked result is then transferred to the printing surface. This method of printing is also called the modern version of a letterpress. Flexography can also be used to print gift wraps, wallcovering, plastic bags, food packaging, and to some extent newspapers and magazine inserts.
Just as the name suggests, screen painting relies on a screen which is a woven piece of fabric. It is also known as silk screening. The process of printing includes the ink being transferred to a base, except for the areas which are blocked off with a non-absorbent material (a stencil). Screen printing is used for printing shirts, bedsheets, watches, clocks, mugs, billboards, and many more.
Gravure printing, which is also known as rotogravure printing, uses direct contact with an etched copper plate and paper. This technique engraves an image into a printing cylinder, which is inked and later the ink is transferred on to a paper. Gravure method of printing is mostly used to print in bulk and is comparatively expensive. It is mainly used to print magazines, newspapers, gift wraps, plastic laminates, packaging, printed upholstery and many more.
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